LEADER 01078nam a2200265 i 4500
001 000000000204
003 CaOOAMICUS
005 20030930181632.0
008 030930s1987    xx            000 b eng c
020   $a0 394 36165 2
040   $aPUG$bita
084   $a694 H
100 1 $aBerkman, Harold W.$0(OLS)http://pug/name/98665
245 10$aAdvertising :$bconcepts and strategies /$cHarold W. Berkman and Christopher Gilson.
250   $a2nd ed.
260   $aNew York :$bRandom House,$c[1987]
300   $axxiv, 614 p. :$bill. ;$c26 cm
504   $aIndexes
655 07$aComunicazione sociale. Relazioni Pubbliche$xPubblicità.$0(OLS)http://pug/subject/27179
700 1 $aGilson, Christopher,$ecoll.$0(OLS)http://pug/name/98666
850   $aPUG
852   $aPUG$W1$xMagazzino$y4$mMag. 694 H 32$j224$B224$CPUGBibl$Z2$F224           $H92 5341                       $82
996   $6020$a0 394 36165 2$9(OLS)http://pug/number/16490
996   $6084$a694 H$9(OLS)http://pug/classification/98
996   $6245$aAdvertising :$bconcepts and strategies$9(OLS)http://pug/title/173817